Longjiang International Furniture & Materials Exhibitions Aug.19-22,2025

Longjiang International Furniture & Materials Exhibitions Aug.19-22,2025

The Longjiang International Furniture Exhibition and its sister event, the Asia International Furniture Materials Expo, held annually in Longjiang Town, Shunde District, Foshan, China, represent one of Asia’s most influential furniture industry gatherings. The 2025 editions—the 46th Longjiang Furniture Exhibition and 36th Asia International Furniture Materials Expo—took place from August 19 to 22, 2025. Below is a concise overview of their key features:

1. Theme and Innovation

• Core Theme: "Global Furniture, Shunde Era", emphasizing Longjiang’s role as a global furniture hub.

• Integrated IPs: The exhibitions adopted a multi-dimensional "Longjia Plus" strategy:

• Industry-Plus: Showcased high-end manufacturing, smart retail ecosystems, and design innovation (e.g., AI space-design technology for real-time home customization).

• Culture/Tourism-Plus: Featured local heritage sites, culinary tours, and a "Shunde Furniture City Map" guiding visitors to 60+ local enterprises.

• Gastronomy-Plus: Concurrent food festivals highlighting Lingnan cuisine, including intangible cultural heritage  dishes like Longjiang roasted pork and fried sesame balls.

2. Scale and Global Impact

• Exhibition Space: Over 200,000 square meters across five interconnected venues: Milan Hub, World Expo Hub, Forward Expo Center, Ma’ao Hub, and Asia International Materials Center.

• Participants: 1,000+ enterprises from furniture manufacturing, materials, smart tech, and design sectors, attracting 500,000+ visitors (including international buyers).

• Highlights:

• Materials Expo: Focused on eco-innovations—low-carbon, high-tech materials like recyclable fabrics and energy-efficient production tech.

• Design & Tech: Debut of AI-driven spatial design tools (e.g., Collov algorithm for instant home visualization), and "Never-Ending Exhibitions" via digital platforms.

3. Concurrent Events and Initiatives

• Shunde Furniture Brand Festival: Launched the "Home Renewal Project" for recycling old furniture, offering subsidies to consumers promoting circular economy.

• Collective Trademark Authorization: "Shunde Furniture" became the region’s first collective trademark, unifying local brands under quality assurance.

• Business Forums: Sessions on cross-border e-commerce, design trends, and industry upgrades, aligning with China’s "New Productive Forces" policy for manufacturing modernization.

4. Economic and Industry Significance

• Local Industry: Longjiang employs 150,000+ in furniture sectors; H1 2025 saw 11% YoY growth in output (¥12 billion).

• Global Position: Ranked among South China’s top 4 furniture fairs and rare "dual exhibitions" integrating finished products and materials.

• Future Outlook: Six local firms plan IPOs (e.g., Jingyi, Zhida targeting 2026 listings), signaling financial market ambitions.

Conclusion

The 2025 Longjiang Exhibitions transcended traditional trade shows by fusing industry advancement, cultural tourism, and sustainability. They reinforced Shunde’s status as a "global high-end furniture capital" while pioneering models for eco-conscious production and digital integration. For brands seeking Asian market entry or supply-chain innovation, these events remain indispensable.